Elevate experiences. Inspire results.
Explore selected case studies highlighting process, impact, and results. Discover how thoughtful design shapes user experiences across diverse projects.
Ashley Katz | UX Designer
![[digital project] image of case file on a tablet](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cd8085e8f15eac9434604_portfolio-1a.png)
Explore selected case studies highlighting process, impact, and results. Discover how thoughtful design shapes user experiences across diverse projects.
Explore a six year journey through Sketch, Adobe XD
and finally Figma to create a single source of truth for
building designs for Lenovo.com
![[digital project] image of website design on a laptop (for a graphic design studio)](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cde532d490d0c320b67d0_UI%20Kit_Call-to-Action-Buttons.png)
![[interface] screenshot of core features (for a ai legal tech company)](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cdc9b0b859505aa0648e5_Assets_Backgrounds-Smarter-Gradients.png)
![[interface] interface of ai tool (for an ai saas company)](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cdcfebff9e52d950a3d12_Screenshot%202025-07-22%20at%202.40.14%E2%80%AFPM.png)
![[interface] graphic design of app flow diagram (for a consumer apps)](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cde22be72c3e908e890e3_Screenshot%202025-07-17%20at%2010.33.41%E2%80%AFPM.png)
![[digital project] image of past client project on a laptop screen in a modern office](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cda12c65837aab6994ff9_portfolio-4.png)
A deep dive into a recent personalization and AI integration ux project, highlighting research, process, and iteration design.
![[team] image of teamwork in the studio](https://cdn.prod.website-files.com/688b9046c3a16332031266b4/688cd808482d26fd018652e8_portfolio-3a.png)
Explore the step-by-step workflow, from A/B testing and iterations to interactive prototypes and usability testing.
What TEAMMATES ARE sayING
"Her ability to strike a balance between consistency and creativity helped elevate our digital experience across the board."
"Ashley brought an exceptional ability to balance the needs of users with business goals, always ensuring that our solutions were both innovative and effective."
"I have worked with many people in my career, but not many that have the talent, drive, attitude, performance and creativity that Ashley has."